Man holding a paper package


We are proud to say that since our very first garment was picked, packed and sent to our first customer we have never used plastic in any of our packaging.

Minimal design = minimal impact

We don't use any crazy colours, complicated patterns or mixtures of materials.

This not only provides a minimal style that we love and our customers love but also helps with the impact of the product, minimising raw materials making recycling easier and biodegrading faster.

Forest trees during the day

Plant-based packaging

Plastic packaging contributes over 14.7 million tons of waste in Europe alone each year with most ending in landfill where it can take up to 450 years to break down. In fact, almost every piece of plastic ever produced is still here in some shape or form, which is as scary as it sounds.

Our packaging is made from recycled paper sourced from FSC certified forests, promoting positive forestation and sustainable management. All our packaging can be reused, recycled and is easily biodegradable when it nears its life's end.

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Our packaging is fully recyclable. After use either reuse or add to your household recycling.

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After our packaging comes to the end of its life it can be added to your household compost to biodegrade

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Plastic free

Plastic free

From manufacture to consumer we have– and never– will use plastic in any of our packaging.

Above and beyond

Our passion for packaging fashion doesn't just stop at the box we send our products in, our sustainable commitments go into every additional detail from swing tags to labels to gift cards and more.

Like our clothing pouches, all the paper used for our marketing material and garment swing tags come from FSC certified forests. Remember those old, ugly plastic cables that connect swing tags to products? Well, you won't if you've ever ordered one of our garments as we have and always will use string or paper-based twine.