Turning a negative into a positive
The fashion industry has become a topic of negativity over the past 20 years with the growth of fast fashion distributing quantity over quality. The world can’t keep up with this pace bearing the side effects of mountains of waste, unethical labour and unnecessary harm to our environment.
So, we put sustainable practices at the core of our business. We only choose natural fabrics that have little impact on the environment and we only partner with clothing manufacturers that care about their employees and their impact, too. We like people with a positive outlook ;)
We carefully select each fabric based on its environmental footprint and lifetime durability.
We opt for mainly natural materials from botanical origin such as bamboo, Tencel and organic-cotton. These are both kind to the environment and silky smooth on your skin.
All our fabrics GOTS certified guaranteeing that the people that made them are paid living wages and treated like humans.
We work closely with a handful of trusted and certified family-run manufacturers.
They share our vision for sustainability - constantly striving to develop their methods and reduce their environmental impact.
Our manufacturers are part of the SEDEX and SMETA groups, continually working to improve working conditions and their supply chains
Our commitment to minimising our footprint doesn't end with our clothing.
All our packaging from manufacturer to customer is made from recycled paper from FSC certified forests.
All our packaging can be re-used, recycled and is easily biodegradable when it nears its lifes end.